Target Market Strategy

The target market for my snack is Ireland. My target customer is the average Irish man who frequents the bars. He may not have a wife who cooks for him so he will want something tasty and satisfying to his big appetite to hold him over with the liquor he consumes. "Marketers need to understand the marketplace and customer needs and wants". Marketing: An Introduction by Armstrong/Kotler, page 31. On the other hand, he may have a wife, but probably doesn't want to go home for various reasons, but he's indeed hungry. Potato farls is something that you usually need to cook at home or buy hot, and that's what makes my company so special because it's farls "in the now". "Marketers design a customer-driven marketing strategy with the goal of getting, keeping, and growing target customers....building profitable customer relationships and creating customer delight". Marketing: An Introduction by Armstrong/Kotler, page 31. My snack will appeal to these men because they are thicker, fluffier, fulfilling to the appetite, and is more of a gourmet style. This will suffice their appetite at the bar and will go great with their beer.