Business mission statement

Mission Statement for my company "A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization." Marketing: An Introduction by Armstrong/Kotler, page 39. "Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace". Marketing: An Introduction by Armstrong/Kotler, page 40. The Mission for my company, FARLS O' BEYONT, is to serve a gourmet snack that can provide a sense of "home" through the taste, quality and freshness. My snack is here to satisfy a man who spends most of his time at his neighborhood bar watching sports and hanging out with friends. That is exactly what comes to mind, when I think of Ireland. Guys at a bar, having fun socializing and drinking. Whatever the reason this man spends most of his time at bars, he will have access to a snack that can suffice his appetite as he drinks his beer. My snack is meant to bring happiness and good flavor to the snack shelf at the bar. We don't just want you to give us your money, we want you to be happy that you spent your money.