Price

$5.00 "Price is the amount of money customers must pay to obtain the product". Marketing: An Introduction by Armstrong/Kotler, page 53. My competitors will be first the Brand "Tayto" with seems to be as big in Ireland as Frito Lays is big in America. They have several different flavors to choose from like cheese and onion, salt and vinegar and prawn cocktail. There are also other brands like Keogh's and Jackson Honest who also carry the flavor cheese % onion and sea salt. Besides the actual potato chips, my other competitors will be the "chip" fries companies. Smith's Scampi Fries, Boulder Canyon, Snikkidy Baked Fries, and Andy Capp's Fries are the top companies. These companies all have been around for a long time and have earned the top spots as Ireland's favorite snacks. It will be hard for my company to compete with that. All these brand are averaging in price around $3.29 - $5.00. I will price my chips/taytos at $5.00 because they are gourmet, however, I don't want to price too much higher then the leading brands. "Customers are interested in more than just the price; they are interested in the total costs of obtaining, using, and disposing of a product. Customers want the product and service to be as conveniently available as possible. Finally, they want two-way communication ". Marketing: An Introduction by Armstrong/Kotler, page 54. My product will be made in Ireland because they are rich in potatoes and it is something that they specialize in.