Pitch

COUNTRY: IRELAND PRODUCT: PACKAGED POTATO FARLS COMPANY: FARLS O' BEYONT FLAVOR: CHEESE,SOUR CREAM, & CHIVE PACKAGED POTATO FARLS IRISH FARLS ORIGINAL RECIPE: 4 POTATOES PEELED AND HALVED, 1 PINCH OF SALT, 1/4 CUP OF ALL PURPOSE FLOUR, AND 1 TABLESPOON OF MELTED BUTTER The Irish is famous for their potatoes. Potatoes is actually the number 1 source of food for the Irish. One famous Irish potato dish is the Potato Farl. The potato farl dish (for a family serving)consist of 4 potatoes peeled and halved, 1 pinch of salt, 1/4 cup of all purpose flour, and 1 table spoon of melted butter. Being that the potato farl is popular in home, I decided to make my non - perishable bar food item something that my target audience is already comfortable with; potatoes, but packaged. My target audience is specifically an Irish bar hoping man, so my company name includes an Irish lingo word. My company's name is Farls O' Beyont. "Beyont is an all encompassing word for any place that isn't the place you're in at the moment. It can refer to the other end of the room, or to the other side of the world." Potato farls is something that you usually need to cook at home or buy hot, and that's what makes my company so special because it's farls "in the now". Cheese and onion is a big trend for snacks in Ireland. In America, we call potato chips, "chips", but in Ireland, "chips" are actually fries or packaged fries and potato chips are called "Taytos". Potato chips "tatytos" and "fries" are the most popular non - perishable snack. Just like America, they have a variety of those snacks to choose from. Those chips/taytos are cooked the same as Lays chips, but my chips/taytos are going to be thicker and fluffier to stand out to be more fulfilling to the appetite, and to be thought of as more gourmet style. My competitors will be first the Brand "Tayto" with seems to be as big in Ireland as Frito Lays is big in America. They have several different flavors to choose from like cheese and onion, salt and vinegar and prawn cocktail. There are also other brands like Keogh's and Jackson Honest who also carry the flavor cheese % onion and sea salt. Besides the actual potato chips, my other competitors will be the "chip" fries companies. Smith's Scampi Fries, Boulder Canyon, Snikkidy Baked Fries, and Andy Capp's Fries are the top companies. These companies all have been around for a long time and have earned the top spots as Ireland's favorite snacks. It will be hard for my company to compete with that. All these brand are averaging in price around $3.29 - $5.00. I will price my chips/taytos at $5.00 because they are gourmet, however, I don't want to price too much higher then the leading brands. My product will be made in Ireland because they are rich in potatoes and it is something that they specialize in. My taytos have the same foundation of flavor as the others, cheese. But my taytos will also have sour cream and chives, which go great on top of a baked potato. My customer, the average Irish man who frequents the bars. He may not have a wife who cooks for him so he will want something tasty and satisfying to his big appetite to hold him over with the liquor he consumes. On the other hand, he may have a wife, but probably doesn't want to go home for various reasons, but he's indeed hungry. I think my thick, yet fluffy, Ireland flavored taytos will do the trick. http://www.irishcentral.com/culture/travel/35-irish-sayings-and-phrases-you-need-to-learn-before-you-visit-221197271-237785021.html http://allrecipes.com/recipe/100506/irish-potato-farls/

Social Media and Job Hunting

When I think of job hunting, I think of job searching engines like Monster and LinkedIn. Facebook however, never crosses my mind. Technology is taking over the world, whether some of us like it or not. I do see job posts on Facebook some times down my newsfeed, but I just scroll past it because it makes me think that it's just another boring add or Spam. In my "Marketing: An Introduction" book it states that "Technological advances are perhaps the most dramatic forces affecting today’s marketing strategies...The technological environment is perhaps the most dramatic force now shaping our destiny. Technology has released such wonders as antibiotics, robotic surgery, miniaturized electronics, laptop computers, and the Internet.", and now, job searching through social media. All of these old companies have to conform and understand the new way of life in order to stay afloat in their industry. And a lot of companies are doing just that. According to the article "Recruiters Troll Facebook for Candidates they like", I thought to myself, "I never want my future or current job to see my personal, social Facebook." When I'm on Facebook, I just want to share videos and clown with my friends. In the article some people said they didn't want that attention either. "Users tell the company (LinkedIn)they want to keep their personal and professional networks separate.", However, job hunting through social media, Facebook, is growing rapidly. Companies that usually use job search engines like LinkedIn, are starting to use Facebook more and more to seek out possible candidates. They are even creating Apps connected to Facebook to grab people. "While VMware still relies on LinkedIn to recruit higher-level executive talent, Mr. Staney said that Facebook users tend to spend more time on the service and are easier to reach than LinkedIn users. Since February, the number of monthly active users on its Facebook page more than tripled to 11,000". I don't really agree with it, but it is true that most people spend much more time of their day on Facebook than anything. it's a great way to reach people and grab people's attention. "Candidates have been 50% more likely to apply to positions they found through Facebook than through other means". Many people may not want to use their current Facebook pages to be linked to future jobs, but they just might make new profiles just for the sole purpose of finding a new job.

Eyelash App for Android and IPhone

Saturday, April 30, 2016

Eyelash App for Android and IPhone

Aside from Fashion, I absolutely love Beauty. They go hand and hand. I ultimately want to have my own fashion company, but I also want to have my very own line of fictitious eyelashes. I love my false lashes, I wear them everyday, they are apart of me. It's almost like I can't live without them. I don't even like to go to the grocery store without them.

I buy my lashes from the local beauty supply store. They are very inexpensive, but work just as well as MAC eyelashes. I've tried different brands, with different price points, and ended up disappointed on more than one occasion. (That is why I stick to my same number of lashes. I'll buy 10 pair at time). I stick with the same pair because I don't want to buy other styles and end up applying them and HATING them, like so many times before!!!

While I love my fictitious lashes, I also love my Snap Chat App. Snap Chat has a face focus gadget on it's camera where it can add face filters to your face. Right now, a favorite among my friends is the puppy dog face filter. It adds a cute puppy nose, ears and a licking tongue.
I figure if Snap Chat can add all of those face filters, then why can't I?

I was dreaming ,and I thought of an App that beauty queens, like myself would love! I was imagining, with my own luxurious brand of fictitious lashes, I can sell them through my App with face filters!!!

Not Following me? I wasn't following me for a second when I thought it up either. But what if my App allowed you to try on my eyelashes before you actually purchased them??

With a face filter on my App's camera, I can let you see what the product looks like on your face before you waste your money, before you purchase and those particular lashes just weren't a fit for you.

All you would have to do is go on my company's App:

Click on the camera button

Hold down the camera button

Then start scrolling to the left and you can try on every last pair of eyelashes!! You can see how these eyelashes look on you before you even buy them!!

OMG my prayers have been answered !

week 3 eoc my demographics

Monday, April 18, 2016 My Demographics Millennials: The 83 million children of the baby boomers Millennials (also called Generation Y or the echo boomers). Born between 1977 and 2000, these children of the baby boomers number 83 million, dwarfing the Gen Xers and larger even than the baby boomer segment. This group includes several age cohorts: tweens (aged 9–12), teens (13–18), and young adults (19–32). With total purchasing power of more than $733 billion, the Millennials make up a huge and attractive market. “All generations are comfortable with technology, but this is the generation that’s been formed by technology,” says a Yahoo! executive. For them, “it’s not something separate. It’s just something they do.” This is definitely a true statement. I literally can not live without my phone! Neither can any of my peers. I love taking pictures all day with my amazing HTC phone camera, I love keeping in contact with friends from home on social media and I love talking and texting. I keep memorabilia and important things that i need to remember on a everyday basis locked in my phone and laptop. If i don't have my phone, I get uncomfortable and feel like I'm missing a big part of... life! Two weeks ago I was on a trip with friends, and while we were in the hotel elevator this guy (definitely a baby boomer) said to us "Do you guys actually interact?". He said this to us because we were all looking down at our phones reviewing the pictures we had just took, trying to figure out which ones were good enough to post to social media. We are glued to our phones 24/7, however,we are multitasking!

week 3 eoc making money for good

Monday, April 18, 2016

Atlassian

Atlassian is a successful company that creates innovative products for software developers and project managers. Some of their products are JIRA Software, Bitbucket, Confluence, and HipChat. Atlissian is used worldwide by millions of people everyday. They are based in Sydney, Australia and San Francisco, CA. The company was started in  2002 by Mike Cannon-Brookes and Scott Farquhar in Sydney. One of the company's key quotes is, "Be the change you seek". "All Atlassians should have the courage and resourcefulness to spark change – to make better our products, our people, our place. Continuous improvement is a shared responsibility. Action is an independent one."Partnering with charity organization, Room to Read, they have most definitely have been living by those quotes. Atlassian donates $10 of every software starter license to help build libraries in developing countries. In 2011, they helped raise one million dollars. Another quote by Atlassian that touched me is "Build with heart and balance". Which is why this charity work in particular stuck out to me because I never really hear about major corporations speak of having a "heart", or actually giving back with a good cause. It seems like companies just want your money, but researching this company, they're more than a company, they spoke very highly of being a "team". With the new technology these days, all I ever hear my younger brother's teacher talk about is technology (the importance of having a cell phone) I hardly ever see him with a book from the school library for an assignment. Libraries are still very important and all children should be able to have access to them for their learning, studies and future. I had access to them and it's one of the main good memories I have of being a kid, visiting the library. Sshhhhhhhhh!
-Thank you Atlassian